Ariela GorshteininMarketing in the Age of DigitalA Lesson From Coke: The Importance of PersonalizationPersonalization has become key to attract and retain customers. Brands that manage to offer value and personalization will have a…3 min read·Nov 29, 2020----
Ariela GorshteininMarketing in the Age of Digital5 Things You Need To Know About Your Digital Marketing Strategy During COVID-19Since COVID-19 shook our lives earlier this year, consumer’s behavior has changed drastically. Stay at home orders and new restrictions…1 min read·Nov 20, 2020----
Ariela GorshteininMarketing in the Age of DigitalIs AI Taking Over Marketers’ Jobs?In case you haven’t noticed, AI has become part of our lives, whether we like it or not. You may not be conscious about it, but it’s true…2 min read·Nov 15, 2020----
Ariela GorshteininMarketing in the Age of DigitalHow To Build The Perfect EmailOn the contrary to what many people may think, email marketing is still a thing, and it should be part of every digital marketing strategy…2 min read·Nov 9, 2020----
Ariela GorshteininMarketing in the Age of DigitalHey Google, you’ve been servedHas it ever happened that you are fighting with someone over a random fact, and you are like, ok, let’s just Google it, and in a split of…3 min read·Nov 2, 2020----
Ariela GorshteininMarketing in the Age of DigitalThe Two Faces of Social MediaWhen it comes to social media, I always get mixed feelings. I have a love-hate relationship with these platforms. Social media started a…4 min read·Oct 25, 2020----
Ariela GorshteinNavigating Through COVID-19 Panera StylePanera Bread is doing a spectacular job as a company when it comes to COVID-19. They have shown commitment not only with their customers…4 min read·Oct 18, 2020----
Ariela GorshteininMarketing in the Age of DigitalT Social Dilemma: The people vs. FacebookThe Social Dilemma, a documentary film created by Jeff Orlowski, was launched this September on Netflix. Causing incredible controversion…3 min read·Oct 11, 2020----
Ariela GorshteininMarketing in the Age of DigitalBurger King vs. UXI was looking into fast-casual restaurants and ran into Burger King’s webpage. I actually got hungry by just looking at the pictures. But…4 min read·Oct 11, 2020----
Ariela GorshteininMarketing in the Age of DigitalA Key to Success: Just Fascinate!Did you know you have the ability to fascinate people? Yes, you heard me right. I watched Sally Hogshead’s TED talk about fascination. She…3 min read·Sep 27, 2020--1--1