Since COVID-19 shook our lives earlier this year, consumer’s behavior has changed drastically. Stay at home orders and new restrictions shifted consumer’s habits into spending a significant amount of time online, accelerating the inevitable: a digital revolution. The “New Normal” People began searching for things they didn’t necessarily find interesting…

In case you haven’t noticed, AI has become part of our lives, whether we like it or not. You may not be conscious about it, but it’s true. Just take a look at the apps you have on your phone. Do you use Google Maps or Waze to get to…

Has it ever happened that you are fighting with someone over a random fact, and you are like, ok, let’s just Google it, and in a split of a second, you get the answer you were looking for? That is the power of Google. It’s been an essential part of…

When it comes to social media, I always get mixed feelings. I have a love-hate relationship with these platforms. Social media started a revolution on humankind and, things that thought to be impossible are now at the tip of our fingers. However, there is a big downside too. Communicating with…

Panera Bread is doing a spectacular job as a company when it comes to COVID-19. They have shown commitment not only with their customers but with their employees and communities. …

The Social Dilemma, a documentary film created by Jeff Orlowski, was launched this September on Netflix. Causing incredible controversion as it has caught many people’s interest, including Facebook’s. A month after the launch, the company finally released a public statement contradicting and criticizing The Social Dilemma film. Facebook felt the…

I was looking into fast-casual restaurants and ran into Burger King’s webpage. I actually got hungry by just looking at the pictures. But anyway, today is all about UX and why it is so important. As Joanne Tombrakos said, “Your website is your digital storefront.” The experience that your business…

Did you know you have the ability to fascinate people? Yes, you heard me right. I watched Sally Hogshead’s TED talk about fascination. She states that “All markets are like online dating markets because we need to be able to get people to fall in love with our ideas.” I…