Ariela GorshteininMarketing in the Age of DigitalA Lesson From Coke: The Importance of PersonalizationPersonalization has become key to attract and retain customers. Brands that manage to offer value and personalization will have a…Nov 29, 2020Nov 29, 2020
Ariela GorshteininMarketing in the Age of Digital5 Things You Need To Know About Your Digital Marketing Strategy During COVID-19Since COVID-19 shook our lives earlier this year, consumer’s behavior has changed drastically. Stay at home orders and new restrictions…Nov 20, 2020Nov 20, 2020
Ariela GorshteininMarketing in the Age of DigitalIs AI Taking Over Marketers’ Jobs?In case you haven’t noticed, AI has become part of our lives, whether we like it or not. You may not be conscious about it, but it’s true…Nov 15, 2020Nov 15, 2020
Ariela GorshteininMarketing in the Age of DigitalHow To Build The Perfect EmailOn the contrary to what many people may think, email marketing is still a thing, and it should be part of every digital marketing strategy…Nov 9, 2020Nov 9, 2020
Ariela GorshteininMarketing in the Age of DigitalHey Google, you’ve been servedHas it ever happened that you are fighting with someone over a random fact, and you are like, ok, let’s just Google it, and in a split of…Nov 2, 2020Nov 2, 2020
Ariela GorshteininMarketing in the Age of DigitalThe Two Faces of Social MediaWhen it comes to social media, I always get mixed feelings. I have a love-hate relationship with these platforms. Social media started a…Oct 25, 2020Oct 25, 2020
Ariela GorshteinNavigating Through COVID-19 Panera StylePanera Bread is doing a spectacular job as a company when it comes to COVID-19. They have shown commitment not only with their customers…Oct 18, 2020Oct 18, 2020
Ariela GorshteininMarketing in the Age of DigitalT Social Dilemma: The people vs. FacebookThe Social Dilemma, a documentary film created by Jeff Orlowski, was launched this September on Netflix. Causing incredible controversion…Oct 11, 2020Oct 11, 2020
Ariela GorshteininMarketing in the Age of DigitalBurger King vs. UXI was looking into fast-casual restaurants and ran into Burger King’s webpage. I actually got hungry by just looking at the pictures. But…Oct 11, 2020Oct 11, 2020
Ariela GorshteininMarketing in the Age of DigitalA Key to Success: Just Fascinate!Did you know you have the ability to fascinate people? Yes, you heard me right. I watched Sally Hogshead’s TED talk about fascination. She…Sep 27, 20201Sep 27, 20201
